Chicago Home for Sale

You’ve put your home on the market… Now what? While selling a home will always take some patience, there are typically four main reasons that houses don’t sell as quickly as you’d like In 2020’s housing market, it’s important to understand each of these in depth, so you can take measures to sell your Chicago home during a time of high demand. 

Reason #1: You aren’t reaching the right audience. 

To sell anything, you need to get it in front of the right people. With real estate, it’s no different. If your Chicago home is not selling in 2020’s housing market, the first thing to consider is whether it’s reaching the right people.

This generally has to do with pricing– your home needs to be shown to the people who are able to purchase at or above your selling price. But how do you get your listing in front of those people? 

At a bare minimum, homes need to be listed on the local Multiple Listing Service (MLS) and promoted across real estate listing websites on the web. Simply posting your home on one website won’t reach enough people, which could slow down the sale of your home. 

More importantly, your home should be the nicest home available at its price point. “Nicest” may be a subjective evaluation, but if your competitors are notably larger, or substantially more updated, homebuyers will look at the competition - and not your home.

5 Essential Steps for Making a Successful Offer 

After months of preparation and weeks of searching, you’ve finally found your dream home. You didn’t think you’d ever luck into it, and yet there it is: The “Forever Home” that’s the perfect fit for you and your family.

Of course, in today’s competitive market, it’s always possible for that dream home to slip away in the blink of an eye. Don’t let it happen to you! Instead, it’s important that you’re ready to make an offer quickly and effectively.

What many first-time homebuyers don’t know is that being ready to make an appealing offer at the right time takes a bit of preparation beforehand; fortunately, we’re here to guide you every step of the way.

In our experience, and with additional thanks to Keeping Current Matters and Freddie Mac’s “Four Tips for Making an Offer,” here are the key steps to take to make sure that you’re ready to make an offer for the right place, at the right price:

1.) Get a Secure Handle on Your Finances



There’s a very common report that gets passed around in real estate circles, known as the “Cost Vs. Value” report. This metric weighs the price of a home renovation or update against the value that it adds to a home, and it’s largely taken for gospel by many, including homeowners, real estate professionals, and even contractors.

One big thing that the Cost Vs. Value report tends to show, year to year, is that there aren’t really any projects that generate an average positive return on investment. Is this really true? Are home improvements actually far more likely to cost more than they’re worth? If that’s the case, why would anyone undertake any home improvement projects, knowing that they’re just throwing money down the drain? Is there any way to add value to your home?

While the Cost Vs. Value report is thoroughly reported and a great benchmark for professionals – drawn as it is from National Association of Realtors and RemodelMax data – it isn’t immune from criticism. One exceptional article on this matter comes to us from the blog at Kayu Connection. In it, the author points to a number of ways in which the Cost Vs. Value report can be misleading, and how home improvement projects actually can improve the resale process in the long run.

The blogger’s points, in fact, reinforce a lot of the views that we’ve held here at Real Group. It’s time for the real story on home improvement projects and resale value:

1.) What’s the Motivation Behind the Project?

Fall is settling in over Chicagoland - which means it’s time to enjoy the leaves, this somewhat unusual football season, and just about time to start looking ahead to the frosty days of winter still to come. 

Before the season of holidays, there’s still plenty of time to enjoy the crunch of leaves, the smell of warm apple cider - and to take advantage of some of the compelling market conditions that make autumn 2020 a great time to kick off your Chicagoland home search. 

Here in Chicago, there are plenty of reasons to act sooner rather than later when it comes to buying a home. So, if you’re toying with the idea of buying but sticking to a “wait and see” approach, or holding off to see if winter is better for the market, it may be time to act - before you lose out on some great opportunities. 

Here are five important factors to weigh this fall: 

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Chicago, IL 60614

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